Minimum ad size accepted is 5 column inches at the 1x rate, 3 column inches at the 13x rate. Display advertising space will be sold only in increments of 1/2". Any ad exceeding 12-1/2" depth will be run and billed at full-column depth of 14". Any 4 column ad that is deeper than 12" will pay a 10% premium. Ads must be at least as many inches deep as columns wide, except for special banner sizes, available upon request.

Frequency Rates:
Number of insertions used by an advertiser within 12 months from date of first insertion of contract period determines the frequency rate. Multiple insertions in one issue are counted as individual units towards frequency - i.e., 13 spreads earns the 26x rate. Combined Frequency Discount: Can be earned by using Crain's regional business publications, including Crain's Chicago Business, Crain's Cleveland Business and Crain's Detroit Business.

Color Rates:
2-Color (Cyan, Magenta, or Yellow plus black): $740 per color for ads less than 24"; $1,250 per color for ads 24" and above; $1,485 per color for spreads. Matched Colors: $1,815 per ad unit over space cost; $2,390 per spread (same color). 4-Color: $2,125 per page for ads less than 24"; $3,625 per page for ads 24" and above; $4,960 per spread. Metallic Colors: Each metallic color is $1,040. Bleed: Available for full page ads only (no additional cost). Special position charges see below.

Frequency ads of less than 6x in Report sections are 10% higher than general ad rates; 6x or more frequency ads in Report sections are at general ad rates. Report ads contribute to frequency. The minimum sized ad is 10 column inches. For “Small Business Reports” the minimum sized ad is 5". No premiums will be added. Space must be reserved and ad materials submitted for Report sections 18 days before publication date.

Facing 5-column units less than 8" in depth available at 10% premium; minimum depth 5". 3, 4 and 5 column units, 8" or larger in depth may be purchased on facing pages with gutter bleed at regular rates.

For Bleed Ads: Live copy must be 3/8" from all sides.

Publication Trim Size: 10 7/8" X 14 1/2"
Printing: Heat-set web offset
Binding: Saddle stitched
Paper Stock: Gloss coated, 36 lb., basis weight Line Screen: 133-line screen recommended
Edit Page Size: Full page is 70 column inches: 5 columns wide, 14" deep. Space is available in any number of columns or inches as desired, with limitations on depth as noted except that any ad exceeding 12 1/2" in depth will be run and billed at full-column depth of 14".

All advertising should be provided in a digital format.

• Required format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 3.0 compatible) with all fonts and images embedded.
• Embedded images must be a minimum of 266 ppi (pixels per inch). Color images must be CMYK.
• Postscript Type 1 fonts are strongly preferred. Files containing composite or multiple master fonts will not be accepted.
• Files containing RGB or LAB images will not be accepted.

For further instructions on how to prepare your digital advertisement and upload to Crain's Digital Ad Processing Center, please visit our Web site at www.crain.com/digital_ad.

File Preparation:
To assist our printer in obtaining a good press match on a web off set press it is important to follow general industry guidelines when preparing files and proofs:

• Maximum density in any one area, all colors, should not exceed 300%, with only one solid color.
• Preferred proofs are Kodak Approvals or Iris proofs prepared 5-7% heavier than the file to simulate press gain and ink coverage to our web offset press.
• Color lasers or low quality ink jet prints are not acceptable for color guidance.
• Follow AAAA/ABP/MPA recommended standards for process ink color formulations.
• Recommended proofing stock is a 60 lb. basis weight of 70 (nominal) brightness.

Advertisements supplied to Crain without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.

Alterations:
Advertisements requiring alterations, such as, editing, image manipulation, reductions or enlargements, trapping, etc., will be billed mechanical charges at the publisher's prevailing rates. Mechanical charges billed at net with no agency commission. Mechanical charges not applicable to earned dollar volume discounts.

All advertising materials must be in at closing date.

To ensure successful insertion into Crain's New York Business, all inserts must conform to specific dimensions, paper weights and they must be suitably packaged and delivered in advance of the production. For complete insert specifications, see Insert Rate Card.

Please refer to Classified Rate Card for information. For space reservations, please call (212) 210-0189 or (800) 444-6007.

Invoices are dated as of the issue date and are due payable upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to the advertising agency placing the insertion order for payment, however Publisher shall have the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to Publisher, and the agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies.

Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of insertions upon which their billings have been based. Advertisers will be rebated if within a 12-month period from the date of the first insertion, they have used sufficient additional insertions to warrant a lower rate than that at which they have been billed.

15% of gross billing allowed to recognized agencies on space, color and position, provided account is paid within 30 days of invoice date. Commission is not allowed on other charges, such as insert handling, special binding or trimming of inserts, reprints, or other mechanical charges and non-display classified advertising.

By issuance of this rate card, Publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in Crain's New York Business and by their tendering such insertion order the advertiser or agency shall indemnify and hold Publisher, its employees, agents and its subcontractors free and harmless from any expenses, damages, and costs (including reasonable attorney's fees) resulting from Publisher's compliance with such insertion order (including but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise) and Publisher shall have full right to settle any such claim and to control any litigation or arbitrations as to which it may be a party all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors and agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with the agency. Publisher reserves the right in its sole discretion to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication, or circulation of any issue or of the tendered advertising because of labor disputes, involving the Publisher, the printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors or circumstances beyond its control. Publisher's sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to it, or at its option, to publish the tendered advertising in the next available issue. The Publisher reserves the right to reject or omit any advertising for any reason. No advertising will be accepted which simulates Crain's New York Business editorial material. Rates are subject to change without notice.

New York
Crain's New York Business
711 Third Avenue
New York, NY 10017-4036
212.210.0701
212.210.0711 Advertising Director