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   Editorial Overview




PRINT


Crain’s New York Business delivers the details that make a difference to New York’s business leaders.

And week after week, we provide advertisers with numerous opportunities to target print campaigns to our readers’ specific interests. With Crain’s New York Business, you can place your message in a variety of environments specially designed to enhance the
impact of your advertising.

Here are just a few of Crain’s New York Business high-profile print platforms:

40 UNDER 40
Every year, 236,000 readers anticipate the release of 40 names. The Crain’s New York Business 40 under 40 issue helps you capture the attention of the New York business community with its exclusive list of up-and-coming executives, entrepreneurs and young, successful professionals from every industry.

BOOK OF LISTS AND KEY LISTS ALL YEAR
Crain’s Lists help readers gain insight—and generate leads—with origina lanalysis of New York industries and the people who run them. Pored over, saved and repeatedly referenced by readers, the Book of Lists provides an advertising opportunity that lasts an entire year—or longer!

MARKET FACTS
The Market Facts issue is a mid-year must-read for every New York business person interested in the developments and trends that are shaping specific sectors as well as New York’s broader economy. Put your solutions in front of business leaders as they formulate strategies and contemplate how to conquer their next challenge.

REPORTS
Throughout the year, Crain’s publishes a wide variety of targeted reports. Each report helps you target your message to a specific interest, in a trusted environment. These in-depth reports include: Small Business, Health Care, Education, Real Estate, International Business, and more!

CRAIN’S LIFE
This four-color, quarterly advertising supplement insert is tailored specifically to the lifestyle interests of the Crain’s reader. With issues focused on Golf, Gift-Giving, Residential Real Estate and more—Crain’s Life provides an uncluttered, targeted environment in which you can connect directly with the consumer-side of Crain’s active, affluent audience.


And every issue of Crain’s New York Business offers effective front-page lead-ins and powerful adjacencies throughout the publication. Here are some of the weekly features that draw readers
to Crain’s—and draw eyes to your advertisements:

Every week, every day, every hour, every minute—
Crain’s New York Business is making essential information available to the
New York business community.


From the moment their subscription begins, subscribers recognize that Crain’s New York Business is more than a weekly publication—it’s a dynamic resource that grants immediate membership in a powerful community of active, informed New York business people.

And as we connect New York business people with information—and eachother—we also connect advertisers with this extraordinary community in avariety of ways.

  ONLINE
Newyorkbusiness.com is the platform-of-choice for advertisers looking to connect with an active audience of New York executives, high-profile opinion leaders and influential decision makers.
  Newyorkbusiness.com advertising opportunities include:
Online Sponsorship
Roadblock (Site-Sponsor Intro Screen)
Industry Page Specific Banners
Homepage Takeover
Mobile, Webinars, Podcasts
Online Open House, White Papers
Newsletters: Pulse & Insider

E-MAIL ALERTS
Crain’s offers an extensive menu of e-mail alert options for
advertisers interested in reaching the New York business leaders who rely on Crain’s New York Business to keep them up-to-date. Crain’s e-mail alert platforms are capable of supporting graphics and text, and every advertisement links to the advertiser’s site.
E-mail opportunities include:
Daily News Alert
Weekly News Alert
Industry News Alert
Top List Sponsorship
Real Estate Insider
Top Stories of the Month
Faces in Key Places
Coming soon: Grapevine

VIDEO—NEW!
Throughout the year, Crain’s hosts and records a number of popular forums on topics of interest to the New York business community. Now advertisers can purchase pre-roll and postroll video spots and banner ads to deliver your message to everyone who accesses this valuable, exclusive content online.

EVENTS
Crain’s New York Business brings the New York business community together in many ways— including face-to-face at our popular events. With high-profile speakers drawing active, influential audiences, we can customize sponsorship packages to help you meet your marketing goals.
Our annual events include:
Arts and Culture Breakfast
Economic Forecast Breakfasts
Small Business Awards Breakfast
Health Care Breakfast
Women in Business Luncheon
40 Under 40 Party
And Business Breakfast Forums—throughout the year!